Missions are a highly engaging campaign type where players do not compete against each other but participate under the same conditions with the same prizes offered. Players can play at their own pace and complete tasks and missions at any time within the campaign period. The transparency of the campaign design—each task, mission, reward, and progress clearly defined—makes it compelling for many players as it eliminates the element of chance and guarantees certain rewards for their efforts.
Missions can be run on any game type, including Slots, Live Casino, Table Games, or others. It is crucial to adjust mission tasks to fit the selected games. For example, a task like "Win 100 times your bet" works for a Slot Mission but not for a Roulette Mission.
Including multiple games increases the likelihood of keeping players engaged while limiting them to a few selected games may cause them to lose interest and seek other options.
Ensure the Mission Settings align with your target audience by considering factors such as Minimum Bet, Game Selection, Gameplay Requirements, and Prizes.
If these elements do not match your target audience, you risk losing their interest. It is often beneficial to create different missions based on player value.
Missions can reward players with various types of prizes, such as Free Spins, Bonus Money, and Cash. The most engaging missions often provide frequent small rewards rather than a single large reward at the end.
Free Spins typically work better than small cash or bonus prizes. For example, replacing €1, €2, or €3 rewards with an equivalent value in Free Spins can increase the perceived value for players.
To engage players early, create an initial win with a low threshold for the first prize. Gradually increase the difficulty of tasks and the value of rewards as players progress through the campaign.
Splitting tasks into multiple missions makes it easier for players to track their progress and adds milestones throughout the campaign. Having too many tasks ongoing at the same time makes it hard for the players to know what they are looking to get.
For instance, if you have 10 tasks, you could split them into 3-4 separate missions:
- Mission 1: 2 tasks
- Mission 2: 2 tasks
- Mission 3: 3 tasks
- Mission 4: 3 tasks