Unibo Upgrade: Overlay 2.0
Exciting Enhancements to Unibo's Player-Facing UI: Introducing Overlay 2.0
We are thrilled to unveil the latest series of enhancements to Unibo's player-facing UI, the Overlay. These upgrades, rolled out incrementally from September to December 2023, represent a significant advancement in our user interface, focusing on enriching the player experience and boosting campaign participation.
Overall Purpose
The release of Overlay 2.0 brings a number of improvements and new features, designed to support and elevate Unibo's gamification and retention campaigns. Our primary goal has been to refine the player experience, making it more engaging and interactive, thereby enhancing participation and retention rates in our campaigns.
Key Upgrades and Focus Areas
We've concentrated on several critical areas to enhance our overlay, ensuring a more immersive and user-friendly experience. Key highlights include:
- Dedicated Mobile View: We've developed a specialized mobile view, allowing players to seamlessly engage with campaigns without interrupting their gaming experience. This feature ensures that our product is accessible and enjoyable in any mobile view.
- Multi-Campaign Interaction: Players can now easily access information and notifications from multiple campaigns simultaneously. This allows for a more dynamic and engaging user experience.
- Unified Navigation: We've streamlined the navigation process, providing uniform access to information across all types of campaigns. This simplification ensures a more intuitive and user-friendly interface.
- Enhanced Visual Display: The visual display of each view has been revamped for clarity and attractiveness. This upgrade is tailored to improve the UI across various campaigns and languages, making it more appealing and easier to use.
- Customizable Styling: Clients can now directly adjust the styling of the Overlay through the Unibo Back Office. This flexibility allows for a more brand-aligned user interface.
Visual Illustrations and Further Information
To better illustrate these enhancements, we've included visual examples within this document. These elements will provide you with a clearer understanding of the changes and how they can be leveraged to enhance your experience.
Enhanced Portrait View for Mobile
Our new Portrait view on mobile introduces two distinct views for players. The primary view, displayed over the game, has been upgraded from the previous icon-only format. Now, players can effortlessly navigate between different campaigns and view essential campaign information directly in this overlay.
Importantly, players can opt-in to the campaigns instantly from this view, eliminating the need to click on icons and open a full campaign view. This streamlined approach ensures that campaigns are immediately visible upon game launch, requiring no additional actions from the player. This simplicity is designed to significantly increase participation rates.
In the Mobile Portrait View, players have immediate access to key information such as mission status, prizes, tournament/race rankings and scores. Additionally, two specialized views offer more detailed insights:
- Information Section: This area provides comprehensive details about the campaign, including descriptions, prizes, terms and conditions, and a list of eligible games.
- Expanded Campaign View: Tailored to each campaign type, this view presents extensive information like full mission details, task progress, full tournament and race leaderboards, prize lists for Prize Drops, progress and prize ladders for Chase campaigns, etc. Importantly, this view is available anytime, allowing the game to continue running in the background.
Furthermore, the Mobile Portrait View delivers real-time campaign updates and notifications during gameplay, eliminating the need for players to stop or switch views.
Enhanced Mobile Landscape View
For the Mobile Landscape view, we've upgraded our displays to mirror the Portrait view's style, especially concerning opt-in screens, mission and task information, leaderboards, and notifications.
Here, you will find examples of the newly updated views for the Mobile Landscape mode, showcasing our commitment to a unified and player-friendly interface.
Enhanced Desktop views
In our commitment to a seamless and coherent user experience, the new desktop views have been designed to align with our mobile interface. This integration ensures a consistent and intuitive experience across all devices.
Below, you'll find examples showcasing the refreshed desktop views for various campaign types.
Your Feedback is Valuable
We are eager to hear your thoughts on these new features. Your feedback is crucial for us to continue improving and delivering experiences that meet your needs and expectations. Please feel free to reach out with any comments or questions.