Tournaments are a highly effective promotional tool, allowing operators to create competitive excitement among players by focusing on a specific provider’s games. By running tournaments exclusively featuring one provider’s games, you can enhance engagement and visibility for that provider while offering players a chance to win exclusive rewards.
Tournaments typically span anywhere from 1-7 days and involve a leaderboard where players are ranked based on their performance within the selected games from a specific provider. Leaderboard rankings can be based on several criteria, including wagering amounts, win multipliers or specific game achievements. Players who rank in the top positions at the end of the tournament receive prizes, such as cash rewards or Free Spins.
Focusing a tournament on a specific game provider offers several advantages:
.1 By featuring only one provider’s games, you draw attention to their titles and encourage players to explore games they might not have played otherwise.
.2 You can customize the tournament’s prize pool, entry criteria, and game selection to target specific audiences, creating more personalized and effective campaigns.
.3 By linking rewards like Free Spins or bonuses directly to the provider’s games, you ensure the campaign stays focused on the provider’s content, reinforcing the relationship between the players and the featured games.
.1In this format, players compete to achieve the highest single win multiplier, calculated by dividing the win amount by the bet amount. This type of tournament is ideal for games with high win potential, like Slots, offering excitement as players aim for the biggest win relative to their wager.
.2Players accumulate points through various activities, such as wagering certain amounts, achieving in-game milestones, or hitting specific win multipliers. The leaderboard ranks players based on the total number of points accumulated throughout the tournament. This format keeps players engaged as they work to climb the leaderboard, and works for any type of game.
.1 Choose a mix of games from the provider, for example focusing on either popular titles, the entire offering, or new releases. You may want to exclude high RTP games to maintain balance and fairness in the competition.
.2 The prize pool should be customized to fit the size of the operator and the expected number of players, and can range from small Free Spins to high-value cash or bonus prizes.
.3 Ensure the tournament is prominently featured in the casino lobby and CRM activities, and work with the provider to maximize exposure through co-branded marketing materials.
When running tournaments focused on popular games from a specific provider, you can expect significant uplifts in player engagement and revenue. Below are examples from several Tournaments run on one casino's most popular games, showing the impact on key performance metrics, and comparing tournament periods with a comparable period before the tournament's start.
Average deposit per player
Average turnover per player
Average revenue per player
These results show that tournaments can lead to significant increases in revenue, deposits, and player activity. Popular games often perform well because they already have an established player base, and the competitive tournament format encourages repeat play and higher turnover.
When promoting less popular or newly released games, the percentage uplifts may appear even more dramatic. While the absolute numbers (such as total revenue) may be lower, the relative percentage increase can be higher as the promotion helps raise awareness and drive players to games they might not otherwise try.
Ultimately, expected results will vary depending on the game selection, player base, and prize structure, but tournaments consistently drive increases in key performance metrics, making them a valuable tool for both operators and game providers.