Manage Campaigns


The Manage Campaign section is your go-to section to see an overview of all of the campaigns. 

At the top, there is a summary of your active campaigns and a button to create a new campaign. "Show more" will provide a detailed summary of the number of campaigns for your brand, split per campaign type.

Under this, you will find the full Campaign Overview. The list is sorted by ‘creation date’ by default. Further filtering is available based on Campaign Status, Creator, Type, or simply free text search on Campaign Name or CampaignID.

  • Campaign ID - The ID of the Campaign is automatically generated when creating the campaign. Depending on the Campaign type, the IDs start with MS (Missions), TM (Tournament), JP (Jackpot), PD (Prize Drop), and RC (Race).
  • Campaign Name - This is the name of the campaign chosen by the campaign creator during creation.
  • Status - The various statuses a campaign can have are Draft, Scheduled, Active, Cancelled, and Finished. 
  • Creator - Shows which User created the Campaign.
  • Type - Shows the Campaign Type.  
  • Start and End - Shows the start and end date of the campaign. Just like all the dates and times shown in the Unibo Back Office, the Campaign Start and End times are displayed in UTC.
  • Payouts - This shows the number of Payouts that have been made in the Campaign, and is updated in real-time.
  • Costs - This shows an estimated cost of the campaign. This will sum up all of the payouts in the Campaign. Some things to note in these estimations are:
  • Cash payouts count as 100% of the amount credited.
  • For example, a €10 Cash Prize credited will show a cost of €10.
  • Bonus payouts count as 100% of the amount credited.
  • For example, a €10 Bonus Prize credited will show a cost of €10.
  • Free Spin payouts count as the number of Free Spins given multiplied by the estimated Value of each spin. We used fixed calculation examples to calculate the estimated cost of Free Spins.
  • Minimum bet Free Spins are calculated at €0.20 per Free Spin - regardless of the actual Free Spin value.
  • For example, 10 Free Spins will therefore show a cost of €2.
  • Wagering requirements, converted bonuses, or whether prizes are used or expired are not taken into account. The estimated cost is purely based on the credited rewards.
  • The cost for a Catalog Item is determined by the inserted value by you as a user when creating the Catalog Item Prize. More about this is in the  Catalog Item  section.


Export Campaigns: Campaign Report Fields & Descriptions

Below are the data fields available in the exported campaign report. These metrics help you analyze performance, participation, and ROI across your campaigns. You will receive data from all active and finished campaigns starting from 9th June 2025 and onwards.

Bullseye Campaign Details

  • Campaign IDA unique identifier automatically assigned to each campaign.
  • Campaign NameThe user-defined name of the campaign for easy recognition and filtering.

Busts in Silhouette Player Engagement Metrics

  • Invited PlayersTotal number of users who were invited to participate in the campaign.
  • Played an Eligible GameCount of players who placed at least one bet amongst the eligible games.
  • Opted InNumber of players who actively opted in to the campaign (e.g., clicked a join/accept button).
  • Participating PlayersPlayers who are considered officially participating—typically those who both opted in and met eligibility criteria.
  • Opted OutNumber of users who chose to opt out from the campaign.
  • Won PrizeCount of players who won any form of reward during the campaign.

Money Bag Financial Metrics

  • Total RevenueThe total revenue generated from participating players during the campaign.
  • Total CostThe total cost of running the campaign. More information how we calculate cost can be found here:  ⁠⁠Manage Campaigns⁠ 
  • Total TurnoverCombined value of all bets placed during the campaign.
  • Total DepositThe total amount deposited by players participating in the campaign.
  • Total BetsThe total number of bets placed in the campaign.
  • Total PayoutsThe number of all payouts in the campaign.

Chart Increasing Average Player Performance

  • Average Bet ValueThe average size of a bet placed by participating players.
  • Average Cost per PlayerThe campaign cost divided by the number of participating players.
  • Average Deposit per PlayerTotal deposit amount divided by the number of players who deposited.
  • Average Revenue per PlayerTotal revenue divided by the number of participating players.
  • Average Turnover per PlayerAverage value of all bets per player during the campaign.
  • Average Bets per PlayerAverage number of bets placed per participating player.