Prize Drop
1-7 days, or shorter daily campaigns (e.g., Happy Hour Prize Drops)
Selected slots from a specific provider or other game types (Live Casino, Table Games, Crash Games)
All players
Depending on game type, but for example €0.20 - €0.50 for Slots and higher for Live Casino, Table Games or Crash.
Prize Drop campaigns are a flexible and simple way to keep players engaged across different types of games. Players have a chance to win random rewards during gameplay, and the prizes can drop at any time, creating excitement and surprise. Unlike tournaments, there’s no leaderboard—prizes are triggered at random, giving all players a fair chance to win, regardless of performance.
A Prize Drop campaign does not have to run over an extended period, like days or a week. It can be split into shorter, daily campaigns or even specific time slots. For example, you could run a , where the promotion is active only during peak traffic hours each day, driving more activity when the site has the most players. This approach can help increase engagement during specific time frames and make the campaign feel more urgent and exciting.
While Prize Drops are often associated with slot games, they can be highly effective for promoting other game types, making them a versatile tool for:
The prize pool should be adjusted based on the campaign length, size of the operator and the expected number of players. Below are two examples, one for larger operators and one for smaller operators.
- 1x €1,000
- 2x €500
- 3x €250
- 10x 100 Free Spins
- 15x 50 Free Spins
- 20x 25 Free Spins
- 1x €500
- 2x €250
- 2x 100 Free Spins
- 5x 50 Free Spins
.1 Prize Drops can be used to promote a wide range of games, including slots, Live Casino, Table Games, and Crash Games, making them a great tool for promoting different types of games.
.2 The random nature of Prize Drops keeps players excited throughout the promotion, as they never know when a prize will appear.
.3 Prize Drops can be run as longer promotions or split into shorter daily campaigns, such as , which target peak traffic hours for maximum impact.
.4 Unlike tournaments, Prize Drops don’t require leaderboard competition, making them accessible to casual and seasoned players alike.
.1 Ensure the eligible games are clearly communicated to players and easily accessible in the Casino.
.2 Work with the game provider to secure marketing materials and support, ensuring that the Prize Drop is prominently featured and promoted through multiple channels.