Happy Hour Prize Drop

Campaign Overview:

Campaign Type: Prize Drop
Campaign Duration: 3 hours - 6 hours
Eligible Games: Best suitable for Slot Games, given that prizes are Free Spins only
Eligible Players: Optional
Minimum Bet: Adjusted to target audience

Here's an idea for a Prize Drop Campaign with different Prize Pool options. The idea here is to create a shorter campaign, spanning from 3-6 hours.

The campaign can be marketed as a Happy Hour campaign and be run during the hours with most activity, for example in the evening. Alternatively, it could be branded as either of the following and adjusted accordingly:

  • Lunchtime Prize Drop
  • Morning Prize Drop
  • Midnight Prize Drop

Given that Free Spins is a reward type best suited for Slot Players, we suggest running this campaign on Slot Games. Either a selection of slots, your most popular slots, new games, or why not all slots?

Adjust the Prize Pool based on your campaign length and target audience.


Example - Small Prize Pool:

Number of Prizes: 39
Expected campaign cost: €365
  • 1x 250 Free Spins
  • 3x 150 Free Spins
  • 10x 50 Free Spins
  • 25x 25 Free Spins


Example - Small Prize Pool:

Number of Prizes: 73
Expected campaign cost: €585
  • 1x 250 Free Spins
  • 2x 150 Free Spins
  • 5x 75 Free Spins
  • 15x 50 Free Spins
  • 50x 20 Free Spins


Example - Medium Prize Pool:

Number of Prizes: 191
Expected campaign cost: €1,500
  • 1x €250 prize
  • 5x €50 prize
  • 10x €20 prize
  • 25x 50 Free Spins
  • 50x 25 Free Spins
  • 100x 15 Free Spins


Example - Large Prize Pool:

Number of Prizes: 191
Expected campaign cost: €2,750
  • 1x €250 prize
  • 5x €100 prize
  • 10x €50 prize
  • 25x 100 Free Spins
  • 50x 50 Free Spins
  • 100x 25 Free Spins


Things to keep in mind:

  • These campaign cost calculations are based on the assumption that a Free Spin is worth €0.20/spin.
  • Giving the Free Spins at €0.10/spin value would reduce the Free Spins cost by 50%